X
Lost password?

Don't have an account?
Gain Access Now

X

Receive free daily analysis

NFL
NBA
NHL
NASCAR
CFB
MLB
MMA
PGA
ESPORTS
BETTING

Already have an account? Log In

X

Forgot Password


POPULAR FANTASY TOOLS

Expert Advice
Import Your Leagues
Weekly Rankings
Compare Any Players
Projections
Articles & Tools
Weekly Planner
24x7 News and Alerts

Brandin Cooks - The Road to a WR1 Overall Season

Jake Bogardus continues his series of articles predicting breakout players who could finish as the #1 scorer their position with the wide receiver position and Brandin Cooks

Earlier this week, I covered why Eli Manning qualifies as a QB1 contender and how Carlos Hyde's underlying numbers and new coach give him RB1 upside.

The point of those articles has been to identify players that are currently outside of the top 10 draftees at their respective positions, but have ceilings that will land them at the top of their position come season end. Today, we move on to the new sexiest position in fantasy sports, wide receivers.

Editor's Note: Purchase a full season NFL Premium Pass (including Draft Kit + DFS Premium), and also get MLB Premium + DFS for free through October. Premium DFS lineup picks, expert lineups, tools and more - seven days a week. You can see screenshots of our NFL Premium and MLB Premium and DFS tools. What are you waiting for?

Featured Promo: New Novig users get a $25 purchase match (50% discount up to $25) on your first Novig deposit, and 3 free months of RotoBaller's "Big-4" Premium Pass (NFL, NBA, MLB, NHL) which includes exclusive tools for Betting, Props, DFS and more! CLAIM IT NOW

 

A Deeper Dive Into Brandin Cooks

First, let's play a little blind resume for Wide Receivers in their first two seasons in the league as full time players:

Player 1 - 5'10" 180 LBS, 4.47 40 yard dash, 29 games, 230 targets, 135 catches, 1895 yards, 65.3 yards/game, 7 TD

Player 2 - 5'10" 189 LBS, 4.33 40 yard dash, 26 games, 198 targets, 137 catches, 1688 yards, 64.9 yards/game, 12 TD

The first player here is Antonio Brown in his age 23 and 24 seasons. Brown has followed those two years up with one of the greatest three year wide receiver runs of all time, averaging 125 catches for 1677 yards and 10 touchdowns per season, all while becoming the consensus number 1 fantasy choice for the upcoming season. As recently as just three years ago, many fantasy football owners would have laughed at the idea of an "undersized" receiver becoming the best player in the game. Antonio Brown has proved those people wrong and has paved the way for smaller receivers like Odell Beckham and Player #2 to become WR1 options. Player 2, of course, is the Saints explosive playmaker Brandin Cooks.

Let's keep the comparison going. Brown has done two things that Cooks will have to be able to replicate to become the number 1 receiver in fantasy land. First, Brown has done an incredible job in getting open and demanding Big Ben get him the football. Brown has averaged 180 targets per season over the past three year (11.25 per game) and has been remarkably consistent. It's  To this point in his career, Cooks has averaged only 7.6 targets per game which equates to about 122 targets over a 16 game season. Now, these numbers aren't much different than Brown's first two year's as a full time player, but Cooks will have to see the same astronomical jump that Brown has managed in order to challenge for the WR1 fantasy spot at year's end. The good news is that Cooks' target numbers already appear to be on the rise as he averaged 8.5 per game over his last 10 games in 2015 and is only building a greater rapport with QB Drew Brees as he becomes the leader of the wide receiver corps in New Orleans.

The second key to Brown's success has been taking those 11.25 targets per game and converting them into receptions. Brown has a catch percentage of 69.3% over the past three seasons. Amazingly enough, Cooks has almost matched that with his own catch percentage of 69.1% during his first two seasons in the league. Since targets became an official stat in 1992, among receivers with at least 125 receptions in their first two seasons, only Jarvis Landry has bettered Cooks' catch percentage. With the always accurate Drew Brees still behind center for the Saints, there is no reason to believe that Cooks can't maintain his impressive catch percentage in 2016.

It sounds like an easy formula, get open, get targeted, convert those targets into catches. Sometimes it's important to adhere to the KISS principle in fantasy football and just "Keep It Simple, Stupid." Brandin Cooks has more than enough talent to follow in Antonio Brown's footsteps and convert on this WR1 formula. I believe Cooks becomes the target hog that we have dreamt about watching his first two seasons and cashes in on those targets in the form of a 1500 yard and double digit TD year. That should put him right in the mix of things for WR1 and drafting him anywhere near his current 27.5 overall ADP according to RotoBaller will put your team right in the mix of things for a fantasy championship.

 

NFL & Fantasy Football Chat Room

[iflychat_embed id="c-0" hide_user_list="yes" hide_popup_chat="no" height="400px"]

 




POPULAR FANTASY TOOLS

Expert Advice
Import Your Leagues
Weekly Rankings
Compare Any Players
Projections
Articles & Tools
Weekly Planner
24x7 News and Alerts

REAL-TIME FANTASY NEWS

Trae Young

Traded to Washington
Ja Morant

Remains Out on Wednesday
Shai Gilgeous-Alexander

Will Suit Up Versus Utah
Jaren Jackson Jr.

Good to Go Against Phoenix
Santi Aldama

Cleared to Play on Wednesday
Sam LaPorta

Plans to be Back for Training Camp
Brandon Miller

Unavailable Versus Raptors
Owen Caissie

Shipped to Miami as Centerpiece of Trade
Edward Cabrera

Cubs Officially Acquire Edward Cabrera From Marlins
Onyeka Okongwu

Sidelined Wednesday
Nathan Walker

Ready to End 16-Game Absence
Rutger McGroarty

Out Indefinitely With Concussion
Jaren Jackson Jr.

Downgraded to Questionable For Wednesday
Kevin Stenlund

a Game-Time Call Wednesday
Ty Dellandrea

Ruled Out Wednesday
Matas Buzelis

Set to Suit Up Wednesday
Adam Erne

Misses Wednesday's Action
Tom Wilson

Aliaksei Protas Won't Play Wednesday
Coby White

Sidelined Versus Pistons
Anze Kopitar

Out Wednesday
Draymond Green

Upgraded to Probable on Wednesday
Rome Odunze

Plans to Play on Saturday
LeBron James

Considered Questionable For Wednesday
Edward Cabrera

Cubs Finalizing Deal to Acquire Edward Cabrera From Marlins
New York Giants

Giants "All-In" on Hiring John Harbaugh
CFB

Jackson Arnold Signs with UNLV
CFB

Sam Leavitt Scheduled to Visit Tennessee
Devon Toews

to Miss at Least Two Weeks
Gabriel Landeskog

Out for Several Weeks
Jamie Drysdale

Makes Early Exit Tuesday
Bobby Brink

Injured in Tuesday's Win
Adam Henrique

Expected to Miss Time
Brad Marchand

Dealing With Lingering Health Issue
Haydn Fleury

Hospitalized Tuesday
Moussa Diabaté

Ryan Kalkbrenner Out, Moussa Diabate Probable Wednesday
Brandon Miller

Listed as Probable Wednesday
Alex Caruso

Absent for Second Consecutive Game
Nicolas Claxton

Available Wednesday
Moritz Wagner

Still Out Wednesday
Franz Wagner

Not Ready to Return Wednesday
Jalen Suggs

Remains Out Wednesday
Draymond Green

Questionable to Suit Up Wednesday
Jalen Smith

Ruled Out for Second Straight Game
New York Giants

John Harbaugh Expected to be Favorite to Become New Giants Head Coach
Mason Marchment

Out Tuesday
Sean Monahan

Available Tuesday
Jason Zucker

Set to Return From 11-Game Absence
Matvei Michkov

a Game-Time Call Tuesday
Matthew Schaefer

Cleared for Action Tuesday
Baltimore Ravens

John Harbaugh Won't Return as Ravens Head Coach
Adam Fox

Landing Back on Long-Term Injured Reserve
Seth Jarvis

Back for Hurricanes Tuesday
Bo Bichette

Unlikely to Return to Toronto?
Jordan Love

Ready to Start in Wild-Card Game Against Bears
CFB

Jadan Baugh Staying with Florida for Junior Season
Washington Commanders

Commanders "Mutually" Parting Ways With OC Kliff Kingsbury
CFB

Byrum Brown Officially Commits to Auburn
CFB

Austin Simmons Signing with Missouri
CFB

Ty Simpson Undecided on 2026 Plans
CFB

Quarterback AJ Hill Following Ryan Silverfield to Arkansas
Atlanta Falcons

Falcons Have Requested an Interview With Klint Kubiak
Deshaun Watson

Browns Expect Deshaun Watson to be on the Team Next Year
Wan'Dale Robinson

Dealing With Fractured Ribs
Cam Skattebo

Hopes to be Back by Training Camp
Cameron Ward

Won't Need Surgery on his Shoulder
Davante Adams

Rams Expect Davante Adams to Return in Wild-Card Round
Arizona Cardinals

Cardinals Fire Head Coach Jonathan Gannon
Las Vegas Raiders

Raiders Fire Head Coach Pete Carroll
Malik Nabers

Unsure if He Will Be Ready for Week 1 of 2026 Season
CFB

Trinidad Chambliss Will Return to Ole Miss If Granted Sixth Year of Eligibility
Cincinnati Bengals

Zac Taylor Will Return as Bengals Head Coach in 2026
New York Giants

Giants Expected to Show Interest in Former Browns Head Coach Kevin Stefanski
Daniel Jones

Colts, Daniel Jones Appear to Have "Mutual Interest" in a 2026 Reunion
Cleveland Browns

Browns Fire Kevin Stefanski After Another Losing Season
Zay Flowers

Goes Off for 138 Yards, Two Touchdowns in Loss
Bo Bichette

Phillies Have Interest in Bo Bichette
Kansas City Royals

Matt Quatraro Signs Three-Year Extension With Royals
CFB

Transfer QB Billy Edwards Commits to North Carolina
CFB

Sam Leavitt Visiting Texas Tech on Saturday
CFB

DJ Lagway Expected To Visit Florida State
Kyle Tucker

Blue Jays "Remain the Favorite" to Sign Kyle Tucker
CFB

Joey Aguilar Undergoes Surgery to Remove Tumor on Friday
CFB

Texas the "Team to Beat" for Transfer Running Back Isaac Brown
CFB

Rocco Becht to Follow Matt Campbell to Penn State?
CFB

Texas Targeting Cam Coleman in Transfer Portal
CFB

Former Texas Running Back CJ Baxter Visiting Kentucky
CFB

Beau Pribula Visiting Virginia Tech, Georgia Tech

RANKINGS

QB
RB
WR
TE
K
DEF
RANKINGS
C
1B
2B
3B
SS
OF
SP
RP