X
Lost password?

Don't have an account?
Gain Access Now

X

Receive free daily analysis

NFL
NBA
NHL
NASCAR
CFB
MLB
MMA
PGA
ESPORTS
BETTING

Already have an account? Log In

X

Forgot Password


POPULAR FANTASY TOOLS

Expert Advice
Import Your Leagues
Weekly Rankings
Compare Any Players
Projections
Articles & Tools
Weekly Planner
24x7 News and Alerts

Brandin Cooks - The Road to a WR1 Overall Season

Jake Bogardus continues his series of articles predicting breakout players who could finish as the #1 scorer their position with the wide receiver position and Brandin Cooks

Earlier this week, I covered why Eli Manning qualifies as a QB1 contender and how Carlos Hyde's underlying numbers and new coach give him RB1 upside.

The point of those articles has been to identify players that are currently outside of the top 10 draftees at their respective positions, but have ceilings that will land them at the top of their position come season end. Today, we move on to the new sexiest position in fantasy sports, wide receivers.

Editor's Note: Purchase a full season NFL Premium Pass (including Draft Kit + DFS Premium), and also get MLB Premium + DFS for free through October. Premium DFS lineup picks, expert lineups, tools and more - seven days a week. You can see screenshots of our NFL Premium and MLB Premium and DFS tools. What are you waiting for?

Be sure to check all of our fantasy football rankings for 2025:

 

A Deeper Dive Into Brandin Cooks

First, let's play a little blind resume for Wide Receivers in their first two seasons in the league as full time players:

Player 1 - 5'10" 180 LBS, 4.47 40 yard dash, 29 games, 230 targets, 135 catches, 1895 yards, 65.3 yards/game, 7 TD

Player 2 - 5'10" 189 LBS, 4.33 40 yard dash, 26 games, 198 targets, 137 catches, 1688 yards, 64.9 yards/game, 12 TD

The first player here is Antonio Brown in his age 23 and 24 seasons. Brown has followed those two years up with one of the greatest three year wide receiver runs of all time, averaging 125 catches for 1677 yards and 10 touchdowns per season, all while becoming the consensus number 1 fantasy choice for the upcoming season. As recently as just three years ago, many fantasy football owners would have laughed at the idea of an "undersized" receiver becoming the best player in the game. Antonio Brown has proved those people wrong and has paved the way for smaller receivers like Odell Beckham and Player #2 to become WR1 options. Player 2, of course, is the Saints explosive playmaker Brandin Cooks.

Let's keep the comparison going. Brown has done two things that Cooks will have to be able to replicate to become the number 1 receiver in fantasy land. First, Brown has done an incredible job in getting open and demanding Big Ben get him the football. Brown has averaged 180 targets per season over the past three year (11.25 per game) and has been remarkably consistent. It's  To this point in his career, Cooks has averaged only 7.6 targets per game which equates to about 122 targets over a 16 game season. Now, these numbers aren't much different than Brown's first two year's as a full time player, but Cooks will have to see the same astronomical jump that Brown has managed in order to challenge for the WR1 fantasy spot at year's end. The good news is that Cooks' target numbers already appear to be on the rise as he averaged 8.5 per game over his last 10 games in 2015 and is only building a greater rapport with QB Drew Brees as he becomes the leader of the wide receiver corps in New Orleans.

The second key to Brown's success has been taking those 11.25 targets per game and converting them into receptions. Brown has a catch percentage of 69.3% over the past three seasons. Amazingly enough, Cooks has almost matched that with his own catch percentage of 69.1% during his first two seasons in the league. Since targets became an official stat in 1992, among receivers with at least 125 receptions in their first two seasons, only Jarvis Landry has bettered Cooks' catch percentage. With the always accurate Drew Brees still behind center for the Saints, there is no reason to believe that Cooks can't maintain his impressive catch percentage in 2016.

It sounds like an easy formula, get open, get targeted, convert those targets into catches. Sometimes it's important to adhere to the KISS principle in fantasy football and just "Keep It Simple, Stupid." Brandin Cooks has more than enough talent to follow in Antonio Brown's footsteps and convert on this WR1 formula. I believe Cooks becomes the target hog that we have dreamt about watching his first two seasons and cashes in on those targets in the form of a 1500 yard and double digit TD year. That should put him right in the mix of things for WR1 and drafting him anywhere near his current 27.5 overall ADP according to RotoBaller will put your team right in the mix of things for a fantasy championship.

 

NFL & Fantasy Football Chat Room

[iflychat_embed id="c-0" hide_user_list="yes" hide_popup_chat="no" height="400px"]

 




POPULAR FANTASY TOOLS

Expert Advice
Import Your Leagues
Weekly Rankings
Compare Any Players
Projections
Articles & Tools
Weekly Planner
24x7 News and Alerts

REAL-TIME FANTASY NEWS

Saddiq Bey

Won't Play Against OKC
Zion Williamson

Still Out on Monday Night
Jamison Battle

Available Monday
Ochai Agbaji

Remains Out Monday
Alex Singleton

Broncos Optimistic Patrick Surtain, Alex Singleton Will Return After the Bye
Trey Hendrickson

Doubtful Again in Week 12
Ausar Thompson

Misses Fourth Straight Game
Jalen Duren

Returns Against Pacers
Shedeur Sanders

Expected to Make First Career Start in Week 12
Cade Cunningham

Remains Out Monday
Coby White

Sits Out Monday's Game
Bogdan Bogdanović

Bogdan Bogdanovic Set to Suit Up Monday
Victor Wembanyama

to Miss Several Weeks
Bennedict Mathurin

Returns to Pacers Lineup
Giannis Antetokounmpo

Cleared to Play Monday
Josh Jacobs

Dealing With Knee Contusion
Mikael Granlund

Unavailable Monday
Alex Bregman

Red Sox Going for Either Alex Bregman or Pete Alonso?
Conor Garland

Misses Monday's Game
Derrick Jones Jr.

Out Six Weeks With a Sprained MCL in Right Knee
Eetu Luostarinen

Out on Monday
Drake London

Considered "Week-to-Week"
Drew Doughty

Listed as Week-to-Week
Anthony Davis

Still Out on Monday
Ja'Marr Chase

Being Suspended for One Game for Unsportsmanlike Conduct
John Carlson

a Game-Time Call Monday
Darius Garland

Out Again on Monday Night
Viktor Arvidsson

Out Week-to-Week
Dereck Lively II

Out of Action Against Minnesota on Monday
Charlie McAvoy

Out Against Hurricanes
Daniel Gafford

Sidelined on Monday
LeBron James

Participates in Practice on Monday
CFB

James Franklin to be Virginia Tech's Next Head Coach
Brandon Aiyuk

49ers Won't Open Brandon Aiyuk's Practice Window This Week
Joe Burrow

Could Do 11-on-11 Work This Week in Practice
Ja Morant

to Miss at Least Two Weeks
Derrick Jones Jr.

Ruled Out Monday vs. 76ers
Bogdan Bogdanović

Bogdan Bogdanovic Questionable with Hip Soreness
Michael Penix Jr.

Heads to Injured Reserve, Could Need Full Knee Reconstruction
Tyrod Taylor

Taking Over as Jets' Starting QB
Josh Jacobs

' Knee Injury is Not Serious, but he Could Miss Week 12
Lane Johnson

Expected to Miss 4-6 Weeks With Foot Injury
Drake London

Could Miss Extended Time With PCL Sprain
Michael Penix Jr.

Knee Injury is "Potentially Season-Ending"
Jaxson Dart

Remains in Concussion Protocol, Status for Week 12 Unclear
Ja'Marr Chase

NFL Will Review Week 11 Scuffle Between Ja'Marr Chase and Jalen Ramsey
CFB

Fernando Mendoza the Clear Heisman Trophy Favorite?
CFB

Beau Pribula Has Chance to Face Oklahoma on Saturday
Aaron Rodgers

Dealing With a Wrist Fracture, Pushing to Play Sunday
Mitchell Marner

Establishes Vegas Record Sunday
Mats Zuccarello

Logs Two Assists in Overtime Victory
Lucas Raymond

Leads Red Wings to Victory at MSG
Quinn Hughes

Delivers Four Assists in Sunday's Win
Conor Garland

Limited to Handful of Minutes Sunday
Ryan Hartman

Suffers Lower-Body Injury
Adrian Kempe

Agrees to $85 Million Extension With Kings
Jack Della Maddalena

Gets Dominated
Islam Makhachev

Claims UFC Welterweight Belt
Zhang Weili

Gets Outclassed
Valentina Shevchenko

Wins Unanimous Decision At UFC 322
Sean Brady

Suffers First-Round TKO Loss
Michael Morales

Remains Unbeaten
Leon Edwards

Suffers Second-Round Knockout Loss
Leon Edwards

Carlos Prates Becomes The First Man To Knock Out Leon Edwards
Beneil Dariush

Suffers Brutal First-Round Knockout Loss
Beneil Dariush

Benoit Saint Denis Knocks Out Beneil Dariush In 16 Seconds
Jaxon Smith-Njigba

Clears 100-Yard Mark Again in Loss to Rams
Jahmyr Gibbs

Leads Lions in Receiving in Week 11 Loss
Christian Watson

Breaks Out With First Two Touchdowns of the Year
Josh Naylor

Mariners Finalizing Five-Year Contract
Derrick Henry

Breaks Two-Game Scoreless Streak in Week 11
Scott Mayfield

Available Sunday
NYI

Max Shabanov Returns From 12-Game Absence Sunday
Samuel Honzek

Out Week-to-Week
Kirby Dach

Sidelined for 4-6 Weeks
Thatcher Demko

Considered Week-to-Week
Filip Hronek

Good to Go Sunday
Quinn Hughes

Back in Action Sunday
CFB

Jeremiah Smith, Carnell Tate Not Dealing With Long-Term Injuries
CFB

Virginia Tech Close To Naming James Franklin As Head Coach
CFB

Garrett Nussmeier Doubtful vs. Arkansas On Saturday
Edwin Díaz

Blue Jays Interested in Signing Edwin Diaz?
Jacob deGrom

Named AL Comeback Player of the Year
Ronald Acuña Jr.

Ronald Acuna Jr. Wins NL Comeback Player of the Year Award
Aroldis Chapman

Named AL Reliever of the Year
Edwin Díaz

Edwin Diaz Named NL Reliever of the Year
Justin Thomas

Will Miss Start Of 2026 After Undergoing Back Surgery
Islam Makhachev

Set For UFC 322 Main Event
Jack Della Maddalena

Set For His First Title Defense
Zhang Weili

Can Become The New Women's Flyweight Champion
Valentina Shevchenko

Set For UFC 322 Co-Main Event
Michael Morales

Looks To Remain Undefeated
CFB

Mario Craver a Game-Time Decision for Week 12
Sean Brady

Set For Title Eliminator Bout
Carlos Prates

A Favorite At UFC 322
Leon Edwards

Looks To Get Back In The Win Column
Benoît Saint Denis

Benoit Saint Denis Set To Open Up UFC 322 Main Card
Beneil Dariush

Looks To Win Back-To-Back Fights
CFB

Virginia's Chandler Morris Trending Toward Facing Duke on Saturday
Edwin Díaz

Edwin Diaz Says There's a "50-50" Chance he Returns to Mets
Shohei Ohtani

Wins his Fourth MVP Award
Aaron Judge

Wins AL MVP Award Again
Raisel Iglesias

Dodgers Interested in Signing Raisel Iglesias
Pete Alonso

Orioles Could be in the Mix to Sign Pete Alonso
Félix Bautista

Felix Bautista Could Return in Second Half in 2026
Kodai Senga

Attracting Trade Interest, Will the Mets Move him?
Yordan Alvarez

Expected to be Ready for Spring Training
Byron Buxton

Could Waive his No-Trade Clause
Paul Skenes

the Unanimous NL Cy Young Winner
Tarik Skubal

Wins AL Cy Young for Second Straight Year
CFB

Still No Update on Jermod McCoy's Return Timeline
Sami Valimaki

Riding Momentum Into Bermuda
Matthieu Pavon

Struggling Through a Rough Season
Taylor Montgomery

Hopes to Get Back on Track at Port Royal
Ben Martin

a Risky Play at Bermuda Championship
Mark Hubbard

Primed for a Bounce-Back Week in Bermuda
Lee Hodges

Searching for a Spark in Bermuda
Stephen Vogt

Wins Back-to-Back AL Manager of the Year Honors
Milwaukee Brewers

Pat Murphy Named NL Manager of the Year Again
Patrick Fishburn

Looking to Bounce Back in Bermuda
Eric Cole

Carrying Momentum into Bermuda
Tommy Edman

to Have Ankle Surgery Next Week

RANKINGS

QB
RB
WR
TE
K
DEF
RANKINGS
C
1B
2B
3B
SS
OF
SP
RP