RADIO
BALLER MOVE: Sit in Standard 10-12 Team Leagues
POSITIONAL VALUE: WR4
ANALYSIS: A common offseason narrative for the Bills was that their pass catchers would smash because of Josh Allen. Who will catch all those passing yards? They have to go to someone.
That analysis ignored the red flags. Through no fault of Allen's or Bills wide receiver Keon Coleman's, Bills offensive coordinator Joe Brady has other ideas. The 94-yard passing game from Allen against the Dallas Cowboys in 2023 with Brady running the offense shows that he's perfectly content with hardly throwing the ball.
𝗧𝗥𝗘𝗡𝗗𝗜𝗡𝗚: Josh Allen completely ignored rookie WR Keon Coleman during a timeout last night.
Coleman only had ONE target for the whole game.
(h/t @CallMeJohnBruno) pic.twitter.com/cuYC85Wrnp
— Dov Kleiman (@NFL_DovKleiman) September 13, 2024
Coleman had one target and no catches despite playing 91% of the snaps in Week 2. While rookies take time to get acclimated to the game, Brady's offense is capable of functioning with very little passing, and that's alarming for the pass catchers. Games like these are bound to happen.
Until we see huge upside from Coleman (if it ever comes) it's just not worth the risk of starting him and getting blanked on any given week. Brady's offense is run-first, and even with Allen hardly running in Week 2, RB James Cook is capable of carrying a big portion of the offense's production.
Additionally, in games where the Bills get a lead early, they can sit on it and grind the clock down, and Brady has shown he's perfectly willing to game plan that way.
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