RADIO
BALLER MOVE: Target Around ~50 Overall
CURRENT ADP: ~60
ANALYSIS: Cooper Kupp is one of this year’s premier bounce-back candidates. He and the rest of the Rams’ offense will enjoy the upgrade to gunslinger Matthew Stafford from the worst version yet of dink-and-dunk king Jared Goff. The 28-year-old is also feeling fine after being slowed in 2020 by knee bursitis. Kupp caught 92 balls last season, not far off his breakout pace from 2019. The problems were fewer yards and touchdowns, and he is set up for positive regression on both fronts this season.
He was targeted at an average depth of six yards last year, a career-low. Stafford, whose mean target depth on pass attempts last season was 8.7 yards, will surely correct that. And Kupp only found the end zone three times in 2020 after averaging seven a year in his first three seasons. Stafford will fix that, too. Despite working with fewer weapons than Goff, he managed a 5.5% TD rate over the past two years, compared with 3.6% for the ex-Rams QB.
Kupp is typically going in the fifth round, perhaps because of misguided worries that the slot star might not mesh with Stafford’s air-it-out game. That’s thievery considering the top-five upside Kupp showed just two seasons ago.
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