RADIO
BALLER MOVE: Target Around ~15 Overall
CURRENT ADP: ~22
ANALYSIS: Lamb is set up to have an absolutely monster year as he heads into his third season with the Cowboys. Will it be good enough to outproduce Kupp and Chase on his way to a top-2 finish at the position? I think there is a possibility it can be done.
Lamb is in one of the highest-volume passing attacks that was the No. 1 scoring offense last season. Sure, they lost Amari Cooper and some pieces on the offensive line, but this means Lamb has a chance to lead the league in targets in a Dak Prescott-led offense.
Kupp has Allen Robinson II and a quarterback dealing with an elbow injury to fight off. Sure, even if Kupp regresses a ton he could still be fantasy’s No. 1 overall player, but Robinson is good enough to take away touchdown opportunities and eat into the targets of the reigning triple-crown winner.
Chase must fend off Tee Higgins and a high-volume rushing attack once again, which makes me think Lamb could outscore him this year. Higgins outproduced Chase in the closing stretch of the 2021 season, which is something that is very significant. Chase could very well be the top-scorer at WR this season, but Higgins and a target volume that is a bit low will make it more of a challenge.
On the other hand, Lamb will be in an offense that averaged 37.3 passing attempts with 164 targets and 28 red zone looks freed up with the departure of Cooper and Cedrick Wilson Jr. The 23-year-old will be getting all the targets he can handle this season, making him a potential PPR cheat code because of the fact that he can be dominant in the slot and used in a number of creative ways to get the ball in his hands.
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