BALLER MOVE: Start in 12+ Team Leagues
POSITIONAL VALUE: WR3/WR4
ANALYSIS: Buffalo Bills wide receiver Keon Coleman finally had his breakout game in Week 7, recording four catches on seven targets for 125 yards. The target numbers are encouraging as is the efficiency, though that's less likely to be repeated. He made several huge plays, though.
All-22 of Keon Coleman's 7 targets against the Tennesee Titans.
🔥21.9% target share
🔥13.9 ADOT
🔥29 Routes
🔥82.9% Route Participation RateAmari Cooper ran 12 routes and was targeted 5 times on those 12 routes. He ran a 34.3% route participation rate. That's going to easily… pic.twitter.com/A46ebxEDeL
— Bruce Matson (@MetricScout) October 24, 2024
The arrival of former Cleveland Browns receiver Amari Cooper should help open up things for the offense. If Coleman ends up being a clear WR2 and sees the field often, he will be a valuable fantasy asset moving forward. He doesn't have a ton of competition -- WR Khalil Shakir should mostly play out of the slot in 3WR sets.
In 12-personnel, Cooper mostly took snaps from Coleman and WR Mack Hollins last week. The hope is that Hollins ends up losing more and more snaps and the primary WRs in 12-personnel are the rookie and the stud vet. Only time will tell, and it will be important for fantasy managers to continue to check playing time moving forward.
The former Florida State Seminole is a solid start in Week 8 against a weak Seattle Seahawks pass defense, but playing time will be crucial, so it's not without risk.
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